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Take control of your marketing and develop your business in 2019

Mike Davis and Jim Dickerson discuss marketing and business development in 2019 on 102.7FM – KPGZ

If you are looking for tips on how to market and develop your business in 2019 without destroying your entire marketing budget, join Mike Davis and Jim Dickerson as they took to Kearney Live on 102.7FM – KPGZ, and discussed ways to help take control of your marketing and develop your business in 2019. They discussed brand awareness, strengthening sales and evaluating your brand objectively.

Click HERE to watch the full video.

PSS Continues Growth heading into 2019

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Printing Shipping and Signs continues to experience growth as it heads into 2019.  Although the business continues to remain focused on the signature printing and shipping services it has provided as a foundation through the past years, the demand for larger signs and upgraded LED signs continues to grow.

The Printing Shipping and Signs team has expanded as well but is anchored in the Smithville shop with owner Nancy Ellerman, Stacey Lindensmith (Shipping/Production Specialist) and Scott Knoll (Senior Graphic Designer).  They are in the shop every day helping to bring ideas to life.  PSS has also added graphic designers as well as marketing and development experts to expand the available services.  Now, in addition to printingsigns and banners and offering graphic design services, PSS is able to help you with things as simple as a business card to a fully integrated marketing campaign. If you have an idea but don’t know where to start, give PSS a call at 816-532-5010.

Some of the many products and services PSS offers are:

  • Banners and Signs
  • Printing Services
  • Graphic Design
  • Brochures
  • Bumper Stickers
  • Business Cards
  • Catalogs
  • Certificates
  • Coupons
  • Door Hangers
  • Flyers
  • Invitations
  • Letterhead
  • Manuals
  • Membership Directories
  • Newsletters
  • Postcards
  • Business Forms
  • Shipping Services
  • Promotional Items

In today’s world, your customers are also on social media. It’s an easy and free way to connect with them. Need help promoting your business in print? Call Printing Shipping & Signs today at 816-532-5010!

PSS Featured on the Kearney Business Spotlight

The Kearney Business Spotlight gives listeners of 102.7 FM, KPGZ to listen and learn about their Kearney business neighbors. They interview and feature a different Kearney business each week at noon on Mondays with a rebroadcast on Fridays at noon. You can hear fascinating insights from local business owners who help make Kearney and the surrounding area a great place to live and work.

A recent Kearney Business Spotlight featured Printing, Shipping and Signs owner Nancy Ellerman.  In this segment, Nancy explains everything from how to easily and properly ship your packages to make sure they arrive undamaged and on time all the way to the best way to get that perfect logo, design, sign or banner designed and displayed in a way that best promotes your business.

Listen to the Kearney Business Spotlight featuring Printing, Shipping and Signs!

PSS adds new blueprint and poster printing capabilities

Printing Shipping and Signs is pleased to announce acquisition of a new HP DesignJet T2530 blueprint and large-format scanning and printing machine. In addition to producing high-quality prints in black & white, PSS now has the capability of printing in color. Not only will this apply to architectural and engineering documents, but the machine now offers a way of printing posters for clients, freeing up our Roland large-format printer for larger banner and signage projects. You may still submit your files for printing to us in PDF format, and the shop is thrilled that the capability to scan blueprints and other technical drawings to PDF is now in place, which is an important feature not previously available to clients.

If you have questions, feel free to send a message to info@printingandshippingkc.com, call at 816-532-5010, or stop into the shop!

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A note about keeping your print project on track!

Proper file preparation prevents headaches on both ends of the job process!

Proper file preparation prevents headaches on both ends of the job process!

We always strive to provide a quick turnaround for our customers. There are a number of things that you can do, as the customer, to keep your job from being delayed; these are a few of the issues I’ve dealt with in recent weeks in pre-production.

1. Timely approval of proofs. The turn time on your job does not start until we receive approval back from you. We will give you an anticipated timeframe in which you can expect to receive your proof; please keep checking your email during this time and get back to us with either approval or any needed changes as soon as possible.

2. Print-ready files that are truly print-ready. If you are doing the layout or design on your job, please do us a favor and download my guide to preparing your file for print here. I recommend HIGHLY against sending Word documents; there are simply too many versions floating around and your project may end up with a formatting issue. A good alternative is to submit your document as a PDF. If you are working in a graphics program such as Illustrator or Photoshop, PLEASE (and I can’t stress this enough), outline your fonts. If you are using InDesign, package your file so the fonts are included. We have a lot of different fonts here, but if we don’t have yours, your file will default to a system font and will not look as you intended it to look. And finally, if you need a project printed at a certain size, please save it as that size! I’ve spent a lot of time recently resizing customer files, trying to locate fonts, and dealing with other pre-press issues that take a lot of time. Not only do we have to charge a setup fee when your job isn’t set up correctly, since we’re spending our time adapting it, it also eats up a LOT of time. If the file were to arrive ready to go, we probably would have already had it printed. This is perhaps the number one issue that we have to adjust deadlines backwards from what we originally told the client; opening the file and finding nasty surprises.

We have set turn times for all projects that are detailed on our job ticket, downloadable here. Keep in mind that these turn times are based on either a) jobs that we are laying out in our shop, or b) jobs that are sent truly print ready. If we have to make a lot of adjustments to customer files, these turn times can and do extend especially during times of high workload. Ensuring that your file is truly ready to go when you send it will ensure that we can turn your job quickly, which is of course what we all want!

– Sarah Dickerson, Print and Production Manager

PSS’ Sarah Dickerson speaks to Smithville Chamber about making the most of marketing

SDchamberPrinting and Shipping Solutions co-owner Sarah Dickerson was the featured speaker at the Smithville Chamber of Commerce during their July meeting. Sarah spoke about not only tips for designing great print materials, but how to get the most for your money when it comes to advertising, marketing and print media.

Not only did Sarah provide the local business owners with great tips and examples of how to design and deliver a great message but she also provided tips on how they could save money by properly planning a design project. Sarah also explained the importance of “branding” and how to make the best use of photos and images in printed materials.

Printing and Shipping Solutions provides a variety of printed materials which is supported by on site graphic design. From simple flyers and business cards to large scale store front signs and promotional products, PSS does it all. For more information, visit printingandshippingkc.com or call them at 816-532-5010.

PSS now offers LED updgrades for business signs

Printing and Shipping Solutions is proud to announce that they are now offering LED lighting in all of their lit sign packages. If you are looking into new business signage, the new LED lights will save you literally thousands of dollars in energy and repair bills. PSS is also assisting current sign owners who have the older traditional style lighting systems in refurbishing their signs and upgrading to the new LED lights.

PSSLEDThere are a number of reasons the new LED lighting systems are beneficial to business owners. The number one reason is long life. LED bulbs and diodes have an outstanding operational life time expectation of up to 100.000 hours. This is 11 years of continuous operation, or 22 years of 50% operation. If you leave on the LED fixture for 8h per day it would take around 20 years before you’d have to replace the LED bulb.

LED’s are different to standard lighting: They don’t really burn out and stop working like a standard light, moreover the lighting diodes emit lower output levels over a very long period of time and become less bright.

With traditional incandescent light bulbs which operate at 20% energy efficiency only, a 80% of the electricity is lost as heat. Imagine the following scenario:

If you use traditional lighting and have an electricity bill of $100, then $80 of that money has been used to heat the room, not to light it! Using LED illumination with 80% efficiency, the electricity costs would be around $20 and you have saved around $80.

Because the long life span of LED lights, also the maintenance work – think of all the work and energy it would take to purchase, stock and change the conventional light bulbs of an airport – you’ll see that you can make significant energy savings also when it comes to maintenance and replacement due to the long operational life times of LED lighting.

Many business owners are making the switch to LED and if you are interested in brighter, more energy efficient LED lighting for your business signs, contact Printing and Shipping Solutions at 816-532-5010.

Sign, Sign, Everywhere a Sign

Everywhere you look, signs are directing you where to go and how to get there. Whether you are promoting a your business or providing information, signs continue to be one of the best ways to get your information seen.

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Business signs and advertising signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment; they present an image of your business. In short, signs, tell people who you are and what you are selling.

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Signs are such a powerful communication medium that it is difficult to estimate the extent of their influence. Other media require the directed attention of the person receiving the message. Signs, however, can convey a message while creating a mood or feeling of atmosphere. It is not necessary for people to give full attention to your sign in order to derive meaning from its presence.

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Printing and Shipping Solutions takes great pride in being able to provide signage from small yard signs to large business signs and everything in between.

Whether you are looking for a small sign to promote your small business or a large sign to place above your business door, Printing and Shipping Solutions is your one stop shop for signage. Call us today at 816-532-5010 or visit our website at printingandshippingkc.com.

Tips To Promote Your Business – 5 Easy Steps

PSS-BC-headerWhat are the top 5 ways most new businesses get their promotions off to a good start? Printing and Shipping Solutions offers a number of different solutions to market and promote your business. Putting a game plan together is critical and after you have your plan, you must put it into action! Here are some things you can do to get started.

Branding Package – A professional logo, stationery and business cards give your business a distinctive, established look that inspires confidence in potential customers.

Website – Today this is not an option but an absolute must. You want to be able to direct people to your website to learn more about your business, and you want them to be able to find you online. You want an email address that says “yourname@yourcompany.com” and not @yahoo, @hotmail or other addresses that might lead people to believe that your company is not legitimate or a fly by night operation.

Public Relations – PR is a great tool, especially if you have an interesting story to tell. Articles in local newspapers, magazines, and even national industry publications are great ways to get the word out, but sometimes they are cost prohibitive. Take advantage of all of the social media outlets that are available. Facebook, Twitter, Foursquare and other social media outlets are a great way to promote your business and keep customers current.

Brochures, Flyers or Postcards – These are all simple items you can leave behind or mail to prospective clients, or take with you to networking events. It is a great way to help people understand what your business does and how it can help them.

Marketing Plan – This is a great way to ensure that all the money you invest in marketing is wisely spent and likely to generate revenues. Printing and Shipping Solutions offers all the tools to make your marketing plan and your business a success.

From business cards to get you started, all the way through promotional materials, give aways, signs, posters and banners, Printing and Shipping Solutions can help you promote your business and launch you to the next level. If you are just starting out and need a professional address but can’t swing that large office, Printing and Shipping Solutions offers mailbox services to give your business a professional address that is not your home address. From there, whether your business is large or small, Printing and Shipping Solutions offers the most cost effective shipping services featuring UPS, FedEx and USPS shipping.

For more details, contact Printing and Shipping Solutions at 816-532-5010 or online at printingandshippingkc.com.

Printing and Shipping Solutions Announces Holiday Hours

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Printing Shipping and Signs | 14450 US Hwy. 169 Suite L Smithville, MO 64089 | 816.532.5010 | info@printingandshippingkc.com
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